our sales team

Geiger inspires the happiest sales partners in the promotional products industry.

Meet the Sales Management Team

Our Regional Vice Presidents deliver the best support in the industry. Even though we do not set territories, you will work with a Regional Vice President. You will work with them closely to determine your yearly sales and marketing goals. They can guide you on presentations, creative product or distribution ideas, or just brainstorming. They have seen it all. Meet the team.

Chris McKee, MAS, CIL
Sr. Vice President
207.755.2480
cmckee@geiger.com

As Vice President of Sales and Marketing, Chris oversees the tools and programs used by Geiger sales partners to grow their business and succeed. Chris strongly believes in Geiger’s role as a true business partner to its sales partners and has dedicated his entire professional career to the promotional products industry.

William Booe
REGIONAL VICE PRESIDENT | MIDSOUTH
207.755.2942
wbooe@geiger.com

Billy has 38 years of experience in the promotional products industry. A process driven manager with a passion for personal growth and building successful sales teams, he believes everything starts with exceptional customer service. During his career, he has occupied every role within the sales cycle of a distributor. In his family’s business, he worked as a sales executive, a sales manager, VP of Sales, and eventually President & CEO while helping to grow the business from $500K annually to almost $5M in revenue. While working for other distributors, Billy successfully maintained his personal sales book and managed sales teams ranging in size from 6 to over 140 team members. He takes pride in his consistent track record of turning complex challenges into solutions for clients, his sales team, and Geiger.

Janet McMaster, MAS
REGIONAL SALES VICE PRESIDENT | CAROLINAS AND CAPITOL
C. 717.476.0409
jmcmaster@geiger.com

Hired by Geiger in 1986, Janet has served in many challenging roles at Geiger. She is committed to promotional product industry involvement; volunteering and leading different regional association boards, and has served as president of the Regional Association Council board. Janet finds great reward in working with her sales team and their business development goals.

Jamie Ondrejko, MAS, CIL
REGIONAL VICE PRESIDENT | SOUTHWEST
480.302.6733
jondrejko@geiger.com

Jamie began her career with Geiger in January of 2007 and is currently the Division Manager for the Southwest Division, covering AZ, NM, CO, UT, TX, OK and AR. Working directly with her sales partners and their clients is the favorite part of her job. Jamie was a participant on a panel of emerging leaders at PPAI’s Women’s Leadership Conference and served on the board of AzPPA “Arizona Promotional Products Association” for 2 years. She continues to have an active role with her local association. Along with being on the panel, she was on PPAI’s WLC work group in 2018, and is currently President of AzPPA and served as Vice President, Treasurer and Secretary.

Dawn Ruler, MAS
REGIONAL SALES VICE PRESIDENT | MIDWEST
C. 630.853.7711
druler@geiger.com

Dawn has been actively involved in promotional products sales for over 17 years. She joined Geiger in 2015 as an independent sales partner, excelling in providing branding solutions for her client base. She serves as a current board member of PPAChicago and has served in volunteer roles for PPAI, including the Distributor Committee and the Women’s Leadership Work Group. In addition to her industry service, she has been involved with the Friends of Jason Gould Foundation, raising money for cancer research. Dawn holds a Bachelor’s Degree in Marketing from Illinois State University and is a certified Holistic Coach from the Institute for Integrative Nutrition. In her spare time, she has a passion for fitness, having completed seven marathons to date.

Sarabeth Anderson
REGIONAL SALES VICE PRESIDENT | WEST COAST
C. 206.247.4366
sanderson@geiger.com

Sarabeth has worked in the promotional products industry for over 12 years. She served as Director of Strategic and National Accounts for a top industry supplier. Sarabeth’s industry experience spans both supplier and distributor channels, having held positions with some of the industry’s leading companies. She was honored with a PPAI Rising Star Award. She has been a RAC delegate and is active in Northwest Promotional Marketing Association (NWPMA). Sarabeth holds a Bachelor of Arts from Central Washington University.

Jeff DePalma
REGIONAL VICE PRESIDENT | EAST
732.236.4716
jdepalma@geiger.com

Jeff began his career in brand management before moving into the promotional products industry, which gives him valuable insights on the importance of promotional products. Having worked on both the supplier and the distributor sides for over 12 years as well as having served on the SAAGNY board, he has a broad and deep understanding of the industry. His extensive experience makes him a perfect fit for his role at Geiger, where he focuses on relationship building and supporting the independent sales partners in their focus on sales growth and the acquisition of new business. Jeff earned a bachelor’s degree in business administration from Rutgers University and an MBA from Seton Hall. He enjoys running, hiking, baseball and selling amazing promotional products.

Kerry Worden, MAS, CIL
REGIONAL SALES VICE PRESIDENT | SOUTHEAST
813.319.7616
kworden@geiger.com

Kerry began her career in the Geiger corporate office in 1994. She held various positions within the company and transferred to Florida in 2003. She is an active member in both GCPPA and GAPPP; volunteering at various events. Kerry holds a Bachelor’s degree in business administration from the University of Southern Maine. Her passion lies in relationship building and creative problem-solving; two key components to sales growth. In her spare time, she enjoys the beach, bicycling, and other outdoor activities.